GetResponse Review - All-in-One Solution
Review:
GetResponse claim to be the easiest newsletter tool available, with a tonne of pro features. This is a big claim, especially as their prices are so competitive. The Polish-based company’s global reach extends to 182 countries, and claim to engage over 1 billion subscribers every month! That’s a lot of emails.
Feature-wise, they do boast a lot more than most other email marketing services. From simple A/B testing, to custom landing pages; comprehensive design testing to video email marketing.
The landing pages are especially interesting as they are part of Conversion Funnel, a new feature that takes care of traffic generation and can even act as an online store including payment processing. Another feature that’s worth mentioning is their automation, allowing for advanced automated campaigns based on triggers/conditions such as sales or even location. Other tools offer automation, but most are not as powerful or user-friendly.
On higher-tier plans, you also get access to their webinar feature, as well as an inbuilt CRM - extras you don’t commonly see in email marketing platforms. It was certainly enough to capture our interest - and, eventualur business (we now use GetResponse for many of our automated campaigns). So let’s take a deeper
Conclusion
GetResponse really came through with the goods, managing to provide both the features and ease-of-use that most other newsletter tools fall short of. We also noted the great automation mechanisms for list management, as well as its flexible and intuitive automation workflows..
While the editor can be a little fiddly when performing certain tasks, their templates are responsive and good enough to create something useful. There’s even an app for iOS and Android that allows you not only to track, but also to send newsletters on the go.
With its long list of powerful features like landing pages and even webinars, and now with their new Autofunnel feature, GetResponse is certainly doing quite a few things right. While it would be great to see an uplift in deliverability rates, GetResponse scores extremely well in most other areas. As an email marketing tool, it’s definitely versatile enough to perform almost everything you’d need. We certainly found this to be true in our case for EmailToolTester’s own email campaigns, and it’s a tool we’d have few reservations about recommending to others.
No comments:
Post a Comment